TY  - ADVS
AU  - Denault,Jean-Francois
TI  - Marketing in life sciences: healthcare services and healthcare digital products 
T2  - Marketing strategy,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Biotechnology industries
KW  - Marketing
KW  - Case studies
KW  - Computer service industry
KW  - Life sciences
KW  - Economic aspects
KW  - Medical care
KW  - Medical technology
N1  - Animated audio-visual presentation with synchronized narration; Extended-form case study.; Title from title frames; Contents: Marketing in life sciences -- Services versus products -- Examples and solutions -- Digital products and services -- Main issues of marketing healthcare services; Access restricted to subscribers
UR  - https://hstalks.com/bm/4248/
UR  - https://hstalks.com/bm/p/1075/
ER  -