TY  - ADVS
AU  - Denault,Jean-François
TI  - Marketing strategy roadmap: introduction to building a marketing plan 
T2  - Marketing strategy,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Biotechnology industries
KW  - Marketing
KW  - Marketing research
KW  - Data processing
KW  - Strategy
KW  - Performance
KW  - Measurement
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Market research -- Situation analysis -- Implementation and control -- Marketing metrics -- Control mechanisms; Access restricted to subscribers
UR  - https://hstalks.com/bm/4312/
UR  - https://hstalks.com/bm/p/1075/
ER  -