TY  - ADVS
AU  - Denault,Jean-François
TI  - Pricing strategies: the case of a pharmaceutical company 
T2  - The business & management collection,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Marketing
KW  - Case studies
KW  - Pharmaceutical industry
KW  - Pricing
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Developing a marketing strategy; Title from title frames; Access restricted to subscribers
N2  - This case study looks at different pricing strategies and uses the example of a pharmaceutical company to illustrate how to choose the right one for a given product
UR  - https://hstalks.com/bm/4363/
ER  -