TY  - ADVS
AU  - Hanlon,Annmarie
TI  - Managing marketing in a crisis
T2  - Digital marketing best practice : fundamentals of strategy and practice,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer behavior
KW  - Crisis management
KW  - Epidemics
KW  - Economic aspects
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Consumer types in a crisis -- Reaction of businesses during and after a crisis -- Strategic actions during a crisis -- Types of products and services in a crisis; Access restricted to subscribers
UR  - https://hstalks.com/bm/4359/
UR  - https://hstalks.com/bm/p/456/
ER  -