TY - ADVS AU - Kolster,Thomas TI - The hero trap: how great brands win by putting people in charge T2 - The purpose economy, PY - 2020/// CY - London PB - Henry Stewart Talks KW - Advertising KW - Leadership KW - Marketing KW - Organizational behavior KW - Organizational change KW - Success in business N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Revising belief in Purpose -- Approach to leadership -- Maslow's Pyramid -- Vitality project -- “Run like a girl” campaign; Access restricted to subscribers UR - https://hstalks.com/bm/4449/ UR - https://hstalks.com/bm/p/1085/ ER -