TY  - ADVS
AU  - Chaudhri,Vidhi
TI  - Digital activism: Unilever and the "Kodaikanal Won't" campaign 
T2  - The business & management collection,
PY  - 2022///
CY  - London
PB  - Henry Stewart Talks
KW  - Unilever (Firm)
KW  - Corporations
KW  - Public relations
KW  - Internet in public relations
KW  - Non-governmental organizations
KW  - Pollution
KW  - Kodaikanal (India)
KW  - Social media
KW  - Political aspects
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Using social media in corporate communication; Title from title frames; Access restricted to subscribers
N2  - This case study describes the use of digital and social media made by a local NGO in applying pressure on multinational corporation Unilever to both clean up a contamination affecting the region and compensate local workers who had been impacted
UR  - https://hstalks.com/bm/4973/
ER  -