TY  - ADVS
AU  - Chaudhri,Vidhi
TI  - NGO-business relations through social media: Greenpeace vs. Shell 
T2  - The business & management collection,
PY  - 2022///
CY  - London
PB  - Henry Stewart Talks
KW  - Greenpeace Environmental Trust
KW  - Shell Oil Company
KW  - Corporations
KW  - Public relations
KW  - Internet in public relations
KW  - Case studies
KW  - Non-governmental organizations
KW  - Petroleum industry and trade
KW  - Environmental aspects
KW  - Social media
KW  - Management
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Using social media in corporate communication; Title from title frames; Access restricted to subscribers
N2  - This case study describes how Greenpeace, an NGO, leveraged social media to challenge the business practices of Shell, a major oil company
UR  - https://hstalks.com/bm/5017/
ER  -