TY - ADVS AU - Buhalis,Dimitrios TI - Real-time service: Marriott M Live T2 - The business & management collection, PY - 2022/// CY - London PB - Henry Stewart Talks KW - Marriott International, Inc KW - Hospitality industry KW - Information technology KW - Marketing KW - Case studies KW - Social media KW - Tourism N1 - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Digital transformation and virtual tourism; Title from title frames; Access restricted to subscribers N2 - This case study illustrates the need for real-time service for the co-creation of value, using the case of Marriott M Live as an example from the tourism/service industry UR - https://hstalks.com/bm/5039/ ER -