TY  - ADVS
AU  - Moss,Giles David
TI  - The future of branding within the pharmaceutical industry
T2  - Pharmaceutical marketing : latest insights, challenges, solutions and trends,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Drug Industry
KW  - Pharmaceutical Preparations
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: How has consumer branding developed and what are the differences between it and pharmaceutical branding -- Established consumer brand architecture and how to apply it to pharmaceuticals -- Kapferer and Aaker theory and how it can be applied -- The future for branding within pharmaceuticals; Access restricted to subscribers
UR  - https://hstalks.com/bs/1077/
UR  - https://hstalks.com/bs/p/271/
ER  -