TY  - ADVS
AU  - Gowers,Barry
TI  - Getting the most from your life sciences advertising agency: how can doctors be influenced? 
T2  - Pharmaceutical marketing : latest insights, challenges, solutions and trends,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Drugs
KW  - Marketing
KW  - Pharmaceutical industry
KW  - Drug Industry
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why do we need creativity -- How do doctors as healthcare professionals react to medical advertising? -- Prescribers are specifiers, so how do they learn to trust their medicines? -- How do agency creatives build desire within tight regulatory guidelines? -- What do you need to optimize creativity?; Access restricted to subscribers
UR  - https://hstalks.com/bs/1078/
UR  - https://hstalks.com/bs/p/271/
ER  -