TY - BOOK AU - Ryan,Charlotte AU - Jeffreys,Karen TI - Beyond prime time activism: communication activism and social change T2 - Media and communication activism: the empowerment practices of social movements SN - 9781315181219 AV - HM881 U1 - 303.48/4 23 PY - 2019/// CY - New York PB - Routledge KW - Social movements KW - Public relations and politics KW - Mass media KW - Political aspects KW - Social change KW - SOCIAL SCIENCE / General KW - bisacsh KW - SOCIAL SCIENCE / Media Studies KW - POLITICAL SCIENCE / Political Process / Political Advocacy N1 - Models -- Why it takes a whole social movement to raise an issue -- Public communication models -- Communication activism for social change -- Practices -- Learning communities as movement safe spaces -- From organizing strategy to communication strategy -- Framing stories -- Sustaining communication activism -- Continuous inquiry : learning from experience -- Learning through research collaborations -- Sustaining communication activism : lessons & unresolved challenges -- Appendix -- Strategic communication practices -- Communication assessment tool -- Strategic communication planning worksheet -- Message development worksheet N2 - In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990-1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activismthat draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying howtheynavigate communication and media inequalities UR - https://www.taylorfrancis.com/books/9781315181219 UR - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf ER -