TY  - BOOK
AU  - Cudny,Waldemar
TI  - City Branding and Promotion: The Strategic Approach 
T2  - Routledge contemporary perspective on urban growth, innovation and change
SN  - 9781351041928
AV  - HT328 
U1  - 659.2930776 23
PY  - 2019///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - City promotion
KW  - Branding (Marketing)
KW  - Urban economics
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Advertising & Promotion
KW  - bisacsh
KW  - ARCHITECTURE / Urban & Land Use Planning
KW  - BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
KW  - POLITICAL SCIENCE / Public Policy / Regional Planning
N2  - This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszaow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics
UR  - https://www.taylorfrancis.com/books/9781351041942
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -