TY  - BOOK
AU  - Rana,Geeta
AU  - Agarwal,Shivani
AU  - Śarmā,Ravīndra
TI  - Employer Branding for Competitive Advantage: Models and Implementation Strategies 
T2  - Information Technology, Management and Operations Research Practices
SN  - 9781000362268
AV  - HF5549.5.R44 
U1  - 658.3/111 23
PY  - 2021///
PB  - CRC Press
KW  - Employees
KW  - Recruiting
KW  - Branding (Marketing)
KW  - Management
KW  - Social media
KW  - TECHNOLOGY / Operations Research
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Human Resources & Personnel Management
N1  - 1. Emerging Paradigms in Employer Branding. 2. Employer Branding and Employer Value Proposition (EVP). 3. Innovative Employer Branding Practices for Industry 4.0. 4. Agility of the HR for Employer Branding. 5. Preamble for Talent Acquisition Retention and Growth. 6. Employer Brand Management. 7. Employer Branding and Recruitment Marketing Strategies to Attract Millennial Talent. 8. External and Internal Employer Branding. 9. Employer Branding and Knowledge Management. 10. Evolution of Employer Branding Research. 11. Employer Branding Ensure Employee Satisfaction. 12. Employer Branding and CSR. 13. Employer Branding and Employee Retention. 14. Employer Branding and Social Networking Platforms. 15. Employer Branding Models. 16. Employer Branding Strategies for Educational Institutions
N2  - This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students
UR  - https://www.taylorfrancis.com/books/9781003127826
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -