TY  - BOOK
AU  - Corr,Philip
AU  - Plagnol,Anke C.
ED  - Taylor and Francis.
TI  - Behavioral economics: the basics 
T2  - Basics
SN  - 9781315391212 (e-book: PDF)
AV  - HB74.P8 C67 2018
U1  - 330.01/9 23
PY  - 2018///]
CY  - Boca Raton, FL
PB  - Routledge, an imprint of Taylor and Francis
KW  - Applied Social Psychology
KW  - Consumer Psychology
KW  - Economic Psychology
KW  - Microeconomics
KW  - Consumer behavior
KW  - Economics
KW  - Psychological aspects
N1  - chapter 1 What is behavioral economics and why is it important? -- chapter 2 The ascent and dissent of economics -- chapter 3 ECON: homo economicus -- chapter 4 HUMAN: more Homer (Simpson) than homo economicus -- chapter 5 Manners, monkeys and moods -- chapter 6 Nudge: whys, ways and weasels -- chapter 7 Sell! Behavioral science of the commercial (and political) world of persuasion
N2  - Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like: Further online resources may be found at www.behaviouraleconomicsbasics.netHow does it help us to understand economic behavior? What is behavioral economics? What does it tell us about how people form judgements and make decisions in their private and public lives?What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic
UR  - https://www.taylorfrancis.com/books/9781315391212
ER  -