TY  - BOOK
AU  - Harrison,C.Keith
AU  - Bukstein,Scott
TI  - Sport business analytics: using data to increase revenue and improve operational efficiency 
T2  - Data analytics applications
SN  - 9781315367613
AV  - GV713 .S6736 2017
U1  - 796.069 
PY  - 2017///]
CY  - Boca Raton
PB  - Taylor & Francis, a CRC title, part of the Taylor & Francis imprint, a member of the Taylor & Francis Group, the academic division of T&F Informa, plc
KW  - Sports administration
KW  - Data processing
KW  - Sports
KW  - Economic aspects
KW  - Decision making
KW  - Marketing
KW  - Business planning
KW  - Strategic planning
N1  - An Auerbach Book--cover; Chapter 1. Evolution and impact of business analytics in sport / Scott Bukstein -- Chapter 2. Analytics and ticketing innovations at the Orlando Magic / Jay Riola -- Chapter 3. Ticket markets in sport : is the secondary market becoming the primary market? / Troy Kirby -- Chapter 4. Customer relationship management and fan engagement analytics / Ray Mathew -- Chapter 5. The aspire group's ticket marketing, sales, and service philosophy / Michael Farris -- Chapter 6. Empirical research methods : season ticket holder management and fan engagement / Michael Lewis, Manish Tripathi, and Michael Byman -- Chapter 7. Developing and measuring the effectiveness of data-driven direct marketing initiatives / John Breedlove -- Chapter 8. Fan engagement, social media, and digital marketing analytics at Duke University / Ryan Craig -- Chapter 9. Leveraging digital marketing to engage consumers and drive revenue / Michal Lorenc and Alexandra Gonzalez -- Chapter 10. Communicating the value of sports sponsership / Adam Grossman and Irving Rein -- Chapter 11. Market research analytics and data-driven innovation / C. Keith Harrison and Suzanne Malia Lawrence -- Chapter 12. Talent analytics : utilizing analytics to evaluate employee performance / Brandon Moyer -- Chapter 13. Data visualization and data-driven storytelling / Ryan Sleeper -- Chapter 14. Teaching a sport business analytics course / Michael Mondello
UR  - https://www.taylorfrancis.com/books/9781315367613
ER  -