TY  - BOOK
AU  - Men,Linjuan Rita
AU  - Ji,Yi Grace
AU  - Chen,Zifei
TI  - Strategic communication for startups and entrepreneurs in China
T2  - Routledge insights in public relations research
SN  - 9780429274268
AV  - HF5718.2.C6 
U1  - 659.20951 23
PY  - 2020///
CY  - Milton Park, Abingdon, Oxon, New York
PB  - Routledge
KW  - Business communication
KW  - China
KW  - Public relations
KW  - BUSINESS & ECONOMICS / Public Relations
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - LANGUAGE ARTS & DISCIPLINES / Communication
N1  - Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication
N2  - "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"--
UR  - https://www.taylorfrancis.com/books/9780429274268
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -