TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Entrepreneurship for the Creative and Cultural Industries
T2  - Mastering Management in the Creative and Cultural Industries Ser
SN  - 9781000039979
AV  - NX163 
U1  - 700.68 
PY  - 2020///
CY  - Milton
PB  - Routledge
KW  - ART / Business Aspects
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / General
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - Artists
KW  - Entrepreneurship
KW  - Arts
KW  - Marketing
KW  - Economic aspects
KW  - Cultural industries
KW  - Management
N1  - Description based upon print version of record
N2  - Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries
UR  - https://www.taylorfrancis.com/books/9780367817046
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -