TY  - BOOK
AU  - Ferrand,Alain
AU  - McCarthy,Scott
TI  - Marketing the sports organisation: building networks and relationships 
SN  - 9780415453295 (hard copy : alk. paper)
AV  - GV716 .F473 2009
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Sports
KW  - Societies, etc
KW  - Marketing
KW  - Sports administration
KW  - Relationship marketing
N1  - Includes bibliographical references (p. [281]-286) and index; Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport
UR  - http://www.loc.gov/catdir/toc/ecip0811/2008004334.html
ER  -