TY  - BOOK
AU  - Blythe, Jim 
TI  - Marketing Essentials 
SN  - 9780080966243
AV  - HF 5415  .B485 2010
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier
KW  - marketing
N1  - includes appendix and index
ER  -