TY  - BOOK
AU  - Ryan, Damian.
TI  - Understanding digital marketing: marketing strategies for engaging the digital generation
SN  - 9780749464271
AV  - HF5415.1265 .R93 2012 
PY  - 2012///
CY  -  , Philadelphia, PA
PB  - Kogan Page
KW  - Internet marketing.;
KW  - Social media.;
KW  - Strategic planning.;
KW  - Marketing Management
N1  - Includes index
ER  -