TY  - BOOK
AU  - Kumar, Nirmalya.
TI  - Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]
SN  - 1591392101
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing.;
KW  - Strategic planning
ER  -