TY  - BOOK
AU  - Moriarty, Sandra E
TI  - Advertising: principles & practices
SN  - 9780132224154
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references (p. 615-624) and index
ER  -