TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing: Integrating customer focus across the firm
SN  - 9780071263931
CY  - New York: McGraw - Hill, 2009.
KW  - service industries--Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes Index
ER  -