TY  - BOOK
AU  - Hanna, Nessim.
TI  - Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak
SN  - 130895024
AV  - HF 5415.33.U6 H36 2001 
CY  - Upper Saddle River, NJ: Prentice Hall, 2001.
KW  - Consumer Behavior --United States
N1  - Includes bibliographical references and indexes
ER  -