TY  - ADVS
AU  - McMahon-Beattie,Una
TI  - Does the consumer trust you?
T2  - Practical pricing and revenue management : fundamentals and practical applications,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Consumer protection
KW  - Customer relations
KW  - Pricing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Revenue management, pricing and the importance of trust in healthy buyer seller relationships -- Definition and general benefits of trust in business -- Consumer reaction to variable pricing -- Fairness and revenue management -- Revenue management and customer relationship management -- Customer to customer interaction and breaches of privacy -- Recent research into the impact of variable pricing on consumer trust -- Importance of rule familiarity -- Managerial implications; Access restricted to subscribers
UR  - https://hstalks.com/bm/1490/
UR  - https://hstalks.com/bm/p/421/
ER  -