TY  - ADVS
AU  - Manwaring,Tony
TI  - Creativity in magazines and working with publishers
T2  - Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Advertising, Magazine
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The environment -- M&S lingerie case study -- It's a scary place for brands -- Implicit magazine values: trust, relevance, signposts and publishers knowledge -- Case studies: British Army, Lucozade Sport, DfT driving and drugs; Access restricted to subscribers
UR  - https://hstalks.com/bm/1372/
UR  - https://hstalks.com/bm/p/460/
ER  -