TY  - ADVS
AU  - Warner,Fara
TI  - The global power of the purse: how women are leading the way in the 21st century economy 
T2  - Marketing to women : understanding how women buy and how to gain your share of this crucial market,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Women consumers
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The economic impact of women globally -- Perspectives on the women's economic power in countries such as India and China -- How to reach women through marketing and advertising focused on their economic power; Access restricted to subscribers
UR  - https://hstalks.com/bm/1556/
UR  - https://hstalks.com/bm/p/458/
ER  -