TY  - ADVS
AU  - Burke,Kevin
TI  - The beyond mum
T2  - Marketing to women : understanding how women buy and how to gain your share of this crucial market,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Mothers
KW  - Women consumers
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Motherhood -- What women want turned into a career -- A guy's perspective -- Pregnancy suit experience -- Mom project and Light Iris -- Draw today's mom -- Duality of motherhood -- Psycho: why we're scared -- Paying attention to behavior and attitude -- Consumer's power -- Mom's market -- Financial management in the household -- What's a marketer to do? -- Mom's circle of influence -- Moms online -- US adult internet users and penetration -- Mom bloggers -- Factors in evaluating online ads -- Online marketing communication preferences -- Personal email usage -- Books on marketing to moms -- Platforms to use; Access restricted to subscribers
UR  - https://hstalks.com/bm/1553/
UR  - https://hstalks.com/bm/p/458/
ER  -