TY - ADVS AU - DePaulo,Bella M. TI - Singular sensations: marketing to single women T2 - Marketing to women : understanding how women buy and how to gain your share of this crucial market, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Single women KW - Women consumers KW - Marketing N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers; Access restricted to subscribers UR - https://hstalks.com/bm/1552/ UR - https://hstalks.com/bm/p/458/ ER -