TY  - ADVS
AU  - DePaulo,Bella M.
TI  - Singular sensations: marketing to single women 
T2  - Marketing to women : understanding how women buy and how to gain your share of this crucial market,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Single women
KW  - Women consumers
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Who counts as single? -- What do you know about the place of singles in society? -- Why so many singles? -- Single life in the 21st century -- The implications for marketers -- Example of product pricing that is singles friendly -- What is the economic status of single women? -- What do single women have in common? -- Marketing mistakes -- Singles provide the social glue -- Implications to marketers; Access restricted to subscribers
UR  - https://hstalks.com/bm/1552/
UR  - https://hstalks.com/bm/p/458/
ER  -