TY - ADVS AU - Freud,Aliza TI - Building communities for insight and advocacy T2 - Marketing to women : understanding how women buy and how to gain your share of this crucial market, PY - 2010/// CY - London PB - Henry Stewart Talks KW - Women consumers KW - Marketing N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why build a community? -- What makes a strong community? -- Shared purpose -- Connection -- Recognition -- Impact -- Creating a community -- What does it take?; Access restricted to subscribers UR - https://hstalks.com/bm/1555/ UR - https://hstalks.com/bm/p/458/ ER -