TY  - ADVS
AU  - Learned,Andrea
TI  - Avoiding the gender trap
T2  - Marketing to women : understanding how women buy and how to gain your share of this crucial market,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Women consumers
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Great marketing need not be gender specific -- The future of marketing to women -- Today's consumer is human -- Gender and consumer behavior -- What we know about the new male consumer -- Generational differences -- What this means in terms of reaching both men and women -- Today's core consumer is guided by right brain traits -- How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide -- Sustainable business practices -- The marketplace is undergoing a grand scale cultural shift; Access restricted to subscribers
UR  - https://hstalks.com/bm/1557/
UR  - https://hstalks.com/bm/p/458/
ER  -