TY  - ADVS
AU  - Dotson,Jeffrey P.
TI  - Investigating the strategic influence of customer satisfaction on firm financial performance
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Formal definition of strategic and tactical marketing decisions -- Linking customer and employee satisfaction to firm performance -- Models of simultaneous supply and demand -- Approaches to optimal allocation of marketing resources; Access restricted to subscribers
UR  - https://hstalks.com/bm/1614/
UR  - https://hstalks.com/bm/p/422/
ER  -