TY - ADVS AU - Rossi,Peter E. TI - Bayesian essentials and bayesian regression T2 - Bayesian analysis in marketing : a breakthrough in customer analytics, PY - 2010/// CY - London PB - Henry Stewart Talks KW - Bayesian statistical decision theory KW - Marketing research N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The goal of inference -- Bayes theorem -- Decision theory -- Sampling properties of Bayes estimators -- Costs and benefits of Bayes -- Conjugate families -- Beta-binomial model -- Bayesian regression -- IID simulator -- Shrinkage and conjugate priors; Access restricted to subscribers UR - https://hstalks.com/bm/1597/ UR - https://hstalks.com/bm/p/422/ ER -