TY  - ADVS
AU  - Kim,Jaehwan
TI  - Variety: models of multiple-discreteness 
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Issue of multi-item buying behavior in scanner-panel data -- Preference and satiation in consumer behavior -- Economic theory for multiple-discreteness and challenges in model building -- How to build models at product offering level -- How to build models at product characteristic level -- Application of models to marketing decision -- Discussion on future direction for model extension; Access restricted to subscribers
UR  - https://hstalks.com/bm/1616/
UR  - https://hstalks.com/bm/p/422/
ER  -