TY  - ADVS
AU  - Arora,Neeraj
TI  - Joint choice decisions
T2  - Bayesian analysis in marketing : a breakthrough in customer analytics,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Bayesian statistical decision theory
KW  - Marketing research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: A novel methodology to estimate joint preference -- No need to collect joint data, individual data is enough -- Merges experimental design, statistical modeling and utility aggregation theories to measure joint preference -- Identifies serious limitations of individual preference as a surrogate for joint preference -- An empirical application involving cell phone purchase by parent teen dyads -- Applies to B2B domains; Access restricted to subscribers
UR  - https://hstalks.com/bm/1610/
UR  - https://hstalks.com/bm/p/422/
ER  -