TY  - ADVS
AU  - Ellis-Chadwick,Fiona
TI  - E-marketing strategy
T2  - Digital marketing best practice : fundamentals of strategy and practice,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: A well-planned e-marketing strategy can make the difference between being a winner or loser online -- How to identify the strategic potential and critical factors that affect what a company might achieve online -- Instructive framework that can help with the development of a coherent e-strategy and aid business planning; Access restricted to subscribers
UR  - https://hstalks.com/bm/1649/
UR  - https://hstalks.com/bm/p/456/
ER  -