TY  - ADVS
AU  - Chaffey,Dave
TI  - Online marketplace analysis
T2  - Digital marketing best practice : fundamentals of strategy and practice,
PY  - 2010///
CY  - London
PB  - Henry Stewart Talks
KW  - Internet marketing
KW  - Market research
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Micro and macro-factors -- Reasons for analysis -- Online SWOT analysis -- Key marketplace actors -- Customer behavior models -- Search keyphrase behavior -- Online value proposition -- Competitor analysis -- Intermediary analysis -- Introduction to 6 digital communications -- Digital channel governance; Access restricted to subscribers
UR  - https://hstalks.com/bm/1647/
UR  - https://hstalks.com/bm/p/456/
ER  -