TY - ADVS AU - Spedding,Philip TI - Cultural sponsorship T2 - Sponsorship : from theory to practice and all the latest trends, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Corporate sponsorship N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Definition of cash sponsorship -- Types of income -- Assessing your organization and needs -- Researching the marketplace -- Preparing proposals -- Negotiating the partnership -- Building relationships with businesses -- Evaluation; Access restricted to subscribers UR - https://hstalks.com/bm/1170/ UR - https://hstalks.com/bm/p/272/ ER -