TY  - ADVS
AU  - Croncota,Stephen
TI  - Haggar: making things right 
T2  - Marketing to the older consumer : techniques to target the fastest growing population demographic,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Haggar Corporation
KW  - Marketing
KW  - Older consumers
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The boomer man -- Gaining the boomer's trust and confidence -- TV commercials -- Breaking through -- Changing perceptions -- Haggar today -- Campaign results; Access restricted to subscribers
UR  - https://hstalks.com/bm/1210/
UR  - https://hstalks.com/bm/p/345/
ER  -