TY  - ADVS
AU  - Hanley,Michael
AU  - Christensen,Gerald
AU  - Darcey,James
AU  - Ramkumar,G.D.
AU  - Strahan,Diane
AU  - Torbit,Chris
TI  - Building permission-based relationships: new methods for gaining opt-in 
T2  - Mobile marketing : how to leverage the mobile channel for marketing,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Cellular telephone advertising
KW  - Cellular telephones
KW  - Internet advertising
KW  - Internet marketing
KW  - Telemarketing
KW  - Text messages (Telephone systems)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Zoove StarStar (**) method of opt-in -- Evolution of direct response -- State of mobile marketing -- Direct response business model -- Benefits -- Common short codes -- What is the best way to mobilize your marketing campaigns? -- How does mobile marketing work for brands? -- Uses for common short codes -- IVR -- How can IVR be used in mobile marketing programs? -- Voice is simple -- Double opt-in and IVR -- Image recognition based opt-in for mobile marketing -- Advantages of image recognition opt-in -- Image recognition technology; Access restricted to subscribers
UR  - https://hstalks.com/bm/1227/
UR  - https://hstalks.com/bm/p/268/
ER  -