TY  - ADVS
AU  - Wang,Alex
TI  - Building brands through mobile-enhanced communities
T2  - Mobile marketing : how to leverage the mobile channel for marketing,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Cellular telephone advertising
KW  - Cellular telephones
KW  - Internet advertising
KW  - Internet marketing
KW  - Telemarketing
KW  - Text messages (Telephone systems)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is cross-media integration? -- How to build brands through cross-media integration -- Essential strategies -- Evidence of using cross-media integration in the mobile marketing environment -- Applications of using cross-media integration in building brands in the mobile marketing environment; Access restricted to subscribers
UR  - https://hstalks.com/bm/1225/
UR  - https://hstalks.com/bm/p/268/
ER  -