TY  - ADVS
AU  - Neidhardt,Harald
TI  - Mobile advertising: engaging willing consumers : international cases & trends 
T2  - Mobile marketing : how to leverage the mobile channel for marketing,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Cellular telephone advertising
KW  - Cellular telephones
KW  - Internet advertising
KW  - Internet marketing
KW  - Telemarketing
KW  - Text messages (Telephone systems)
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Disruption in mobile markets -- Mobile market data -- Mobile ecosystem -- Fragmentation rules mobile -- The 4 E's -- Messaging -- Outdoor integration and innovation -- Mobile rich media content -- China case study -- Mobile viral marketing -- Smartphones on the rise; Access restricted to subscribers
UR  - https://hstalks.com/bm/1224/
UR  - https://hstalks.com/bm/p/268/
ER  -