TY  - ADVS
AU  - Carvell,Pamela
TI  - The dynamics of the hotel customer
T2  - Marketing hotels : addressing the unique challenges of marketing hotels,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Customer services
KW  - Management
KW  - Hospitality industry
KW  - Hotels
KW  - Marketing
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Defining the target market -- Market segments -- Individual business traveller -- Individual leisure traveller -- Leisure groups -- Meetings -- Wedding guests -- Complexity of the decision making process -- Influencing customer choice -- Marketing focus; Access restricted to subscribers
UR  - https://hstalks.com/bm/1217/
UR  - https://hstalks.com/bm/p/434/
ER  -