TY  - ADVS
AU  - Brookes,Maureen
TI  - Product specialization: how different brands compete 
T2  - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Hotels
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Why brand? -- What is a successful brand? -- A distinctive identity -- Brand personality and positioning -- Building blocks of a brand -- Hotel brand strategies -- Brand architecture -- Expansion by price points -- Brand specialization by class -- Branding in a hotel industry -- Brand specialization -- Brand proliferation; Access restricted to subscribers
UR  - https://hstalks.com/bm/1238/
UR  - https://hstalks.com/bm/p/311/
ER  -