TY  - ADVS
AU  - Larone,David
TI  - Selecting the right branded management company
T2  - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Hotels
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What does a brand offer? -- Franchise versus management contract -- What comes first in the decision process? -- Identifying product niche -- New builds and conversions -- Capital cost -- Brand support -- Brand portfolio -- Key aspects of owner/manager relations -- Who owns the asset? -- Negotiating management contracts -- Budget preparation -- Intellectual property -- Personnel of the hotel -- Selling one's asset; Access restricted to subscribers
UR  - https://hstalks.com/bm/1241/
UR  - https://hstalks.com/bm/p/311/
ER  -