TY  - ADVS
AU  - Rosen,Joel
TI  - Hot new lifestyle hotel brands: best practices 
T2  - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Hotels
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is a lifestyle brand? -- Principles of lifestyle hotel brands -- Four best practices -- Selected major hotel brands -- In-depth research -- Clear vision -- Product differentiation -- Implementation; Access restricted to subscribers
UR  - https://hstalks.com/bm/1243/
UR  - https://hstalks.com/bm/p/311/
ER  -