TY - ADVS AU - Forgacs,Gabor TI - The case of a single brand corporation T2 - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Branding (Marketing) KW - Hotels N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership; Access restricted to subscribers UR - https://hstalks.com/bm/1242/ UR - https://hstalks.com/bm/p/311/ ER -