TY  - ADVS
AU  - Forgacs,Gabor
TI  - The case of a single brand corporation
T2  - Branding and product specialization in hotels : why and how to brand hotels to maximize their business potential,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Hotels
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Brief historical perspective of the evolution of the Four Seasons brand -- Strategy milestones of brand development -- Brand extensions as a way of leveraging brand power -- Brand leadership; Access restricted to subscribers
UR  - https://hstalks.com/bm/1242/
UR  - https://hstalks.com/bm/p/311/
ER  -