TY  - ADVS
AU  - Binet,Les
TI  - Is TV a dying medium?
T2  - TV advertising in the UK : the art of engaging viewers and creating successful advertising,
PY  - 2009///
CY  - London
PB  - Henry Stewart Talks
KW  - Television advertising
KW  - Great Britain
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: 3 myths about TV advertising -- The effectiveness of TV: findings from the IPA dataBANK -- Why TV works so well -- The importance of broadcast media -- The importance of fame -- The importance of emotion; Access restricted to subscribers
UR  - https://hstalks.com/bm/1162/
UR  - https://hstalks.com/bm/p/273/
ER  -