TY - ADVS AU - Mclachlan,Rhys TI - Emerging TV technologies and the impact on consumers T2 - TV advertising in the UK : the art of engaging viewers and creating successful advertising, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Television advertising KW - Great Britain N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: The current TV landscape -- Television on demand -- Online video -- Mobile TV -- Commercial opportunities for advertisers; Access restricted to subscribers UR - https://hstalks.com/bm/1161/ UR - https://hstalks.com/bm/p/273/ ER -