TY - ADVS AU - Hardie,Joshua TI - Educational sponsorship: an overview - what?, why?, how? T2 - Sponsorship : from theory to practice and all the latest trends, PY - 2009/// CY - London PB - Henry Stewart Talks KW - Corporate sponsorship KW - Social responsibility of business N1 - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: What is educational sponsorship? -- Corporate social responsibility and cause related marketing -- Why invest in education? -- Return on reputation -- Employee pride and advocacy -- Local media -- Young people as advocates -- Business involvement in schools -- Who benefits?; Access restricted to subscribers UR - https://hstalks.com/bm/1171/ UR - https://hstalks.com/bm/p/272/ ER -